Calls, direction requests and website clicks — the things a person does after finding the profile. This is the number that reflects demand. The bands stack to the total; switch any part off to rescale the rest, or show them as lines to compare their shapes.
How often the profile was shown, split by the Google surface and device it was shown on. Kept on its own axis, not beside interactions: views run roughly fifteen times higher, and a shared scale would invent a relationship the data does not contain.
The terms people typed into Google before the profile was shown to them. Split by whether they searched the business by name or arrived some other way — the second group is the one that grows a customer base.
Interactions as a share of views — whether being seen is turning into anything. It falls when views grow without interactions following.
Stated rather than estimated. A number that is not here is absent on purpose.
BUSINESS_CONVERSATIONS reads zero across all 18 profiles for the whole period, because messaging is not enabled on them. That is a channel switched off, not an absence of demand.
Reserve with Google, food orders and menu clicks are zero by definition for this business and are omitted rather than charted flat.
Search terms now have their own section. What stays out of it: Google publishes a term's count exactly only once it clears 15 in a store-month and reports 'fewer than 15' otherwise, which is about 85% of rows. Those are ranked nowhere and totalled nowhere. The terms shown carry 99% of the volume Google puts a number on, across 251 of the 7,186 distinct terms it named.
Business Profile publishes impressions before interactions, so the newest days arrive with views but no clicks. Everything here stops at the last fully settled day rather than showing a fall that has not happened.
Impressions are deduplicated per person per day PER STORE. Totals across several stores in one market therefore count a person twice if they saw two profiles. Store figures are exact; any total spanning stores is an upper bound.
psychic-expanse-491921-i0.gbp. Rebuilt nightly.