The last 12 months against the 12 before them. Views is how often a profile was shown on Search or Maps; actions counts calls, direction requests and website clicks — the things a person does next.
Two plots, not two axes on one. Views run roughly fifteen times higher than actions, so drawing them together would force an arbitrary alignment and invent a relationship the data does not contain.
Actions as a share of views — the one number that says whether being seen is turning into anything. It falls when views grow without actions following.
Mobile Search, desktop Search, and Maps. Desktop and mobile Maps are combined: desktop Maps is under two percent of impressions and a separate line would never leave the axis.
Actions per day over the last 12 months — not cumulative totals. Stores do not all have the same history, and ranking on a total puts a newer listing last for having existed less time, which reads as failure rather than as arithmetic. One colour: the bars already encode size.
The mix matters more than the total. A store whose actions are mostly direction requests is being found by people ready to visit; one that is mostly website clicks is being researched.
Stated rather than estimated. A number that is not here is absent on purpose.
BUSINESS_CONVERSATIONS reads zero across all 18 profiles for the whole period, because messaging is not enabled on them. That is a channel switched off, not an absence of demand.
Reserve with Google, food orders and menu clicks are zero by definition for this business and are omitted rather than charted flat.
Google publishes the keywords people searched only by month, on a separate endpoint, and suppresses low-volume terms behind a threshold. Not collected yet.
Business Profile publishes impressions before interactions, so the newest days arrive with views but no clicks. Everything here stops at the last fully settled day rather than showing a fall that has not happened.
Impressions are deduplicated per person per day PER STORE. Totals across several stores in one market therefore count a person twice if they saw two profiles. Store figures are exact; any total spanning stores is an upper bound.
psychic-expanse-491921-i0.gbp. Rebuilt nightly.